It’s time to take a deep dive into the world of email clients. A recent infographic released by Litmus revealed some interesting stats about the email client market share. As expected, Gmail and Apple Mail are the top two email clients with 27% and 26% market share respectively. However, what might surprise you is that Outlook is not far behind with 9%. It’s also interesting to note that mobile email is on a constant rise and is now the preferred method of reading emails. This means it’s important for marketers to ensure their emails are optimized for mobile devices. Another key takeaway is the importance of testing emails on different email clients to ensure they appear correctly. In short, this infographic is a must-see for anyone in the email marketing game.
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Originally published on April 5, 2021. Last updated on February 28, 2023. The post Email Client Market Share in 2022: What’s Most Popular? [Infographic] appeared first on Litmus.
Email Client Market Share in 2022: What’s Most Popular? [Infographic] – Litmus was originally published on Litmus