This recent blog post by Litmus looks at the latest email trends in the industry. The post covers various topics, including design trends, email engagement rates, and the impact of new technologies on email marketing. The blog highlights the importance of mobile optimization in email design and the need for marketers to create responsive, mobile-friendly emails that look great on any device. The post also covers the latest email engagement data, including open, click-through, and conversion rates. The blog explores how new technologies, such as artificial intelligence and machine learning, are changing how marketers approach email marketing and the future of email marketing. The key takeaway from the post is that email remains a powerful marketing tool and that marketers need to stay up-to-date with the latest trends and technologies to create effective, engaging email campaigns that deliver results.
Excerpt from the main article:
Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space.This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “Email Marketing Trends in Focus for 2023.” Hosted by Litmus’ Director of Email Marketing Jaina Mistry and our own email designer Hannah Tiner, this virtual event featured conversations with Anne Tomlin of Emails, Y’all from the email developer end, and Aaron Beatty of Engage Evolution to offer
Email Debrief: 2023 Email Marketing and Design Trends – Litmus was originally published on Litmus
