When it comes to crafting the perfect email, design is just as important as content. But, let’s face it, not all of us are graphic designers. Don’t worry, the team at GetResponse has got your back! They’ve compiled a list of email design best practices that are sure to make your next email campaign a visual masterpiece. From using a clear and simple layout to being mindful of color and font choices to optimizing for mobile devices, this guide covers all the basics. And, the best part? These tips are easy enough for even a design novice to follow. So, whether you’re a seasoned marketer or just starting out, you can send emails that not only get read but also get results.
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Want your email campaigns to shine and get your audience clicking? Then let’s talk about email design. Good email design isn’t just meant for visual appeal. It’s meant to help you build stronger relationships with your audience, sell more of your products, and improve your overall return on investment in email marketing. To put it simply, if you want to succeed with email marketing, you’ll want well-designed emails. Don’t worry if design isn’t really your thing. You, too, can learn how to build good-looking emails and run effective email marketing campaigns. All you need to do is to follow and apply these best practices when preparing your own email templates. 17 email design best practices Earn trust with your sender nameGrab attention with the subject lineAdd a punch through preheader textKeep your email on-brandFeature the offer in your headerUse images strategicallyUse video to drive engagementPay attention to hyperlinksMake your calls-to-action
Email Design Best Practices for 2023 – GetResponse was originally published on GetResponse Blog