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HomeESPsActiveCampaignEmail Design in 2023: Best Practices, Tools, and FAQs

Email Design in 2023: Best Practices, Tools, and FAQs

Designing emails can make or break the success of an email marketing campaign. That’s why it’s important to take design into consideration when crafting those digital missives. In this post, the design experts at ActiveCampaign delve into the key elements of email design, including layout, color, images, and typography. The post covers how to make an email visually appealing while still making sure it’s easy to read and navigate. It also touches on the importance of using images and graphics that are optimized for both desktop and mobile viewing, and how to choose colors that complement each other and the overall look and feel of the brand. In short, if you want your emails to stand out in a crowded inbox, make sure you put some thought into the design.

Excerpt from the main article:

ActiveCampaign Email Design in 2023: Best Practices, Tools, and FAQs Design is everywhere. It’s in our homes, our possessions, and in our marketing. And these days, email is also everywhere. More than 90% of Internet users use email, a number even higher among younger audiences.  The prevalence of email is a blessing and a curse. It’s a channel you know your audience uses but also a channel with tons of competition. Email design is your greatest tool for standing out and increasing audience engagement. This article will cover what email design is and why it’s important. Next, we’ll walk through the main design elements of your email, dissect a few email design examples, and review some best practices. Finally, we’ll give you some top email design tools for upgrading your email marketing strategies. Table of contents What is email design?Main email design elementsEmail design best practicesTop 5 email design toolsFrequently

Email Design in 2023: Best Practices, Tools, and FAQs was originally published on ActiveCampaign

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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