This post by Zerobounce discusses the importance of managing email lists to ensure the success of email marketing campaigns. The post highlights that a well-managed email list can result in increased deliverability, better engagement, and higher conversion rates. The article covers best practices for email list management, including regularly removing inactive subscribers, segmenting the list based on subscriber behavior and interests, and verifying the email addresses on the list to reduce bounce rates. The post also mentions using email validation tools to help improve the quality of email lists. The key takeaway from the post is that proper email list management is a crucial aspect of effective email marketing and can lead to improved campaign results.
Excerpt from the main article:
Email list management is essential for any marketer looking to get the most value out of their email list. That’s why we put together this handy infographic to reference when you need guidance on the next steps to take for email marketing results. Table of contentsThe benefits of proper email list managementThe telltale signs of poor email list hygieneWhat emails are lurking on your list?Best practices for email list management (and what you can do to improve ROI) The benefits of proper email list management Benefit 1 – Lower bounce rate Are you struggling to deliver your emails? A high