This post provides an overview of the key benchmarks for email marketing performance. The post covers several metrics, including open, click-through, and conversion rates. The blog discusses the importance of tracking these metrics to understand the success of an email marketing campaign and to identify areas for improvement. It also provides industry benchmarks for each metric, based on data from various sources, to help organizations understand what to aim for in their campaigns. The key takeaway from the post is that tracking and understanding email marketing benchmarks are crucial for improving email marketing performance. By monitoring key metrics and understanding the industry benchmarks, organizations can identify areas for improvement and make data-driven decisions to optimize their email marketing efforts and achieve their desired results.
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Jonathan is a marketing specialist in the real estate industry and has been recently assigned to improve the company’s email marketing strategy. He sends the first campaigns but has trouble interpreting the campaign performance based on the data. What can he do?Even though email marketing usually nurtures positive results when planned carefully, every business has different rules regarding performance based on its industry and target audience. Thankfully, there is plenty of data about email marketing benchmarks that can help marketers monitor how successful their email campaigns are in their niche market.In this guide, we’ve collected data from different sources, such