Email marketing is far from dead, baby! Oracle Marketing Cloud has detailed six key trends and differentiators for email marketers in 2017. The first trend is personalization, meaning AI tech can help tailor content to the customer, basically making email one of the very few places anyone anywhere will see something unique to themselves. Next up is the fact marketers can use mobile devices to instantly target time-sensitive consumers with offers. Then there’s doing more with less – like designing intentionally plain emails to combat rising adblocker use – and using email to make customers feel part of a community. Email can help with lead generation too, by supplying valuable data, and finally, video in email is making a comeback (although bear in mind some platforms may not support it).
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Offering the biggest reward for the least risk, these 8 email marketing tactics and technologies were rated as low adoption but high impact by our digital marketing consultants.
Email Marketing Trends for 2023: Competitive Differentiators was originally published on Modern Marketing Blog
