Hey, tech enthusiasts! Are you tired of receiving email newsletters that seem to be written in a foreign language? Well, fear not! Email newsletter localization is here to save the day. In simple terms, email newsletter localization is the process of adapting your email content to cater to your target audience’s specific language, culture, and customs. Not only does localized content ensure better engagement, but it also helps to build trust and credibility with your readers. Plus, with technological advancements and the rise of artificial intelligence, email localization has become easier and more cost-effective than ever before. So, if you want to boost your global reach and connect with readers on a deeper level, email newsletter localization is the way to go.
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English is the most spoken language in the world and being a universal language, it remains the linguistic common ground. According to recent statistics, about 1.5 billion people around the globe speak English.
However, there are still over 6.3 billion people who can’t speak/understand English and if your company fails to target them, you’ll risk losing a staggering audience. That’s why it’s critically important to address linguistic and cultural diversity to gain more subscribers and keep them active.
Email Newsletter Localization: What Is It and Why Is It Important? | rasa.io was originally published on rasa.io