In the world of email marketing, first impressions are everything. So, what do you do when your subscribers first see a string of gibberish? Enter email preheaders – the little snippet of text that previews your email’s content before it’s even opened. This blog post from Kickbox is all about what these preheaders are, why they’re important, and how you can use them to make your emails stand out. You’ll learn about the different types of preheaders, what makes for a good preheader, and how to ensure your preheader shows up in your subscribers’ inboxes. This post is a must-read for anyone looking to up their email marketing game. So, go ahead and give it a read, and start crafting preheaders that are sure to get your subscribers’ attention!
Excerpt from the main article:
Some things, like peanut butter and jelly, work better together. The same holds for your email subject lines and email preheaders. When you land in your recipient’s inbox, the first thing they see besides the sender’s name is your subject line and email preheader.When crafted to complement one another and engage your audience, you have a better shot at dodging a user-spam complaint and ultimately getting the open, click-through, and conversion rates you desire.Wondering what email preheaders are and how to use them to your email marketing advantage? We’ll cover the email preheader and what you need to know to hook your recipient before they open your email.What email preheaders are and why they’re importantWhat is an email preheader?Otherwise known as an “email preview,” an email preheader offers a quick summary of your email, letting your recipient know what you plan to offer or ask them to do before they
Email Preheaders: What They Are & How to Use Them was originally published on Kickbox Blog