This blog post discusses how companies can increase the number of leads and shorten their sales cycle by utilizing email marketing. The author suggests that a targeted email marketing campaign can help companies attract new leads and nurture them through sales. The key is to segment email lists based on the lead’s level of engagement and personalize email content to match the lead’s interests and needs. The author also recommends using A/B testing to fine-tune the email campaign and track the results. In conclusion, email marketing can play a crucial role in lead generation and sales cycle optimization if executed properly.
Excerpt from the main article:
In speaking with many franchise development leaders, there is a nagging challenge with getting more qualified franchise development leads into the funnel with current lead generation strategies. Once those names are in the franchise development (fran dev) sales cycle, the second challenge is to identify which folks are just “kicking tires” from the ones genuinely interested in becoming a franchisee. Trying to pursue those “tire kickers” who have little intention of buying or can’t qualify, is a waste of resources that could be better used in pursuing those who raised their hand and want to start the discussion. New Leads:
Franchise Development: Increase Number of Leads and Shorten Sales Cycle was originally published on iPost: Email & Messaging Software Platform