The article is about the rules for sending emails to people. According to laws like GDPR and CASL, you need to have permission from people before sending them emails. This permission needs to be clear and given freely by the person. It’s important because if you don’t have permission, you can get in trouble with fines or legal action and hurt your business’s reputation. So, it’s a good idea to double-check your email list and make sure you have the right permission for each person.
Excerpt from the main article:
With so much talk about the Spamhaus Informational listings and the subsequent talk of cleaning up mailing lists and practices, here are sound words of advice from Simon McGarr, Managing Director of Data Compliance Europe, on the subject of consent. It seemed like such a great idea Once upon a time, when I was a young man trying to be helpful about my parent’s house, I decided to clean out the ashes in the fire. I’d watched my father on his hands and knees plenty of times, using a brush and steel coal shovel to transfer the ashes into a
Have you “really” got consent for every email on your mailing list? – Spamhaus Technology was originally published on Spamhaus Technology