If you’re looking for some inspiration on how to turn your newsletter into a cash cow, look no further! A French newsletter has done just that, using a fun outro to generate a whopping €60,000 in book sales. The secret to their success? A consistent and engaging voice, plus a strong call to action. By building a relationship with their subscribers and making it easy for them to take the next step, this newsletter hit the jackpot. So, the next time you’re thinking about signing off your email with a casual “cheers”, consider turning up the charm and see where it takes you. Who knows, you might just hit the email marketing jackpot too!
Excerpt from the main article:
Bulletin is a weekly newsletter, launched in 2020 and published in French, that dives into some of the friendliest corners of the internet. (Recent editions discussed fondue, the practice of pruning trees, and the social history of cycling.) Every issue ends with a section called “Le Mot De La Fin” — which translates to “The Final Word.” It’s one of the most popular parts of the newsletter. And in 2022, Bulletin founder Jean Abbiateci launched a fascinating project: He took some of the best editions of “Le Mot De La Fin” and turned them into a book, The Dictionary of Extraordinary Words. Since launch, Bulletin has sold nearly 4,000 copies of the book, at a price of €20 each (about $21.50 US) — an impressive profit for a book featuring republished material from a newsletter! Abbiateci spoke with Marine Slavitch, a journalist at French publisher Médianes, about the book, and
How a French Newsletter Turned a Fun Outro into €60,000 in Book Sales | Inbox Collective was originally published on Inbox Collective