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HomeESPsBenchmark EmailHow Often is Too Often for School Communicators to Send Emails?

How Often is Too Often for School Communicators to Send Emails?

Hey there, email enthusiasts! Today, we’re diving into the world of email communication for schools. According to BenchmarkEmail’s latest blog post, finding the right email frequency can be tricky for school communicators.

The post highlights that while it’s important to keep parents and staff informed about school news and events, bombarding them with too many emails can lead to email fatigue and even unsubscribes. So, how often is too often?

According to the post, the answer lies in finding a balance between frequency and relevance. Communicators should aim to send timely and informative emails that are not so frequent that they become a nuisance. The post suggests using email segmentation to tailor messages to specific groups and avoiding sending unnecessary updates or duplicate information.

In addition, the post suggests using other communication channels, such as social media and text messaging, to supplement email communication and keep parents and staff informed.

In conclusion, finding the right frequency for email communication can be challenging, but by focusing on relevance and using other communication channels, school communicators can strike the right balance and keep their audiences engaged. So, next time you’re crafting an email campaign, remember to keep it timely, informative, and not too frequent!

Excerpt from the main article:

The role of a parent is to help nurture and care for their child. It’s the parent’s job to ensure their children grow into well-functioning and contributing adults. But in recent months, the standard parent role has morphed into one that now includes educator. Working from home with kids has proven to be an immense obstacle.… The post How Often is Too Often for School Communicators to Send Emails? appeared first on Benchmark Email.

How Often is Too Often for School Communicators to Send Emails? – Benchmark Email was originally published on Blog – Benchmark Email

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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