This recent blog post by Constant Contact explores the topic of resending emails in email marketing. The post discusses the benefits of resending emails, such as increased open and click-through rates. It provides tips for creating effective resend campaigns, such as segmenting your audience, tweaking subject lines and email content, and testing and optimizing your resend strategy. The blog also covers common mistakes to avoid when resending emails, such as sending too many resends or sending to the wrong audience. The post highlights the importance of data analysis and testing to ensure that your resend strategy is effective and delivers the desired results. The key takeaway from the post is that resending emails can be a valuable tool for email marketers as long as it is done in a strategic and data-driven manner. By following the tips and best practices outlined in the post, marketers can effectively use resending emails to improve their email marketing results.
Excerpt from the main article:
You’ve committed time and effort to craft an impactful email marketing campaign. Yet, the response hasn’t lived up to your expectations. Now, you’re thinking of resending emails to non-openers, but you’re not sure if this solution is worth the effort. In short, yes: this is probably worth your while. Your target clients and customers are