This post summarizes the results of a comprehensive survey on the state of email. The survey was conducted by Litmus, a leading email marketing and design platform, and covers various topics, including email design, accessibility, deliverability, and innovation. The post provides insights into the current state of email, including the most popular email client, the most important email metrics, and the top challenges email marketers face. It also highlights key trends in email design, such as the increasing use of interactive elements and the growing importance of accessibility. The key takeaway from the post is that email remains a crucial tool for marketing and communication and that organizations should stay up-to-date with the latest trends and best practices to maximize their email marketing efforts. By understanding the results of the State of Email survey, organizations can make data-driven decisions and improve their email marketing strategies to achieve their desired results.
Excerpt from the main article:
Historically, the State of Email reports we produce are powered by the knowledge the email community is so willing to share—which in turn, helps new generations of email marketers learn, grow, and strive.The more we offer knowledge to one another about how we go about our work, the better we all are for it. The 2023 State of Email Workflow is one of the ways we as fellow email marketers try to embrace that marvelous urge to help one another, which—as I recount below—is one of my favorite aspects of the email geek community. Fuel research for the resources you
How Taking the State of Email Workflow Survey Helps Other Email Marketers – Litmus was originally published on Litmus
