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HomeESPsBenchmark EmailHow to Build an eCommerce Marketing Strategy

How to Build an eCommerce Marketing Strategy

This post discusses the key strategies for e-commerce businesses to use to increase their sales and revenue through email marketing. The post highlights the importance of segmenting the email list, personalizing emails, and using automation to create a seamless customer journey. Other tactics include using abandoned cart email reminders, post-purchase follow-up emails, and email-exclusive promotions. The post also mentions the need for businesses to test and measure their email campaigns and continuously optimize their strategies. In conclusion, the post emphasizes that a well-thought-out email marketing strategy can increase customer engagement and sales for e-commerce businesses.


Excerpt from the main article:

Data show that 58.4% of today’s working-age internet users buy something online every week. If you’ve started an eCommerce business, that should be music to your ears. It means there’s a ready market for your products.  However, to make the most out of this opportunity, you must first come up with an eCommerce marketing strategy. A marketing strategy helps you enhance brand awareness, drive steady traffic to your eCommerce site, and stimulate more regular and lucrative orders.  In this guide, we’ll share a step-by-step guide on how to build an effective eCommerce marketing strategy. We did comprehensive research and compiled


How to Build an eCommerce Marketing Strategy was originally published on Blog – Benchmark Email

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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