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HomeESPsBenchmark EmailHow to Build an eCommerce Marketing Strategy

How to Build an eCommerce Marketing Strategy

This post discusses the key strategies for e-commerce businesses to use to increase their sales and revenue through email marketing. The post highlights the importance of segmenting the email list, personalizing emails, and using automation to create a seamless customer journey. Other tactics include using abandoned cart email reminders, post-purchase follow-up emails, and email-exclusive promotions. The post also mentions the need for businesses to test and measure their email campaigns and continuously optimize their strategies. In conclusion, the post emphasizes that a well-thought-out email marketing strategy can increase customer engagement and sales for e-commerce businesses.

Excerpt from the main article:

Data show that 58.4% of today’s working-age internet users buy something online every week. If you’ve started an eCommerce business, that should be music to your ears. It means there’s a ready market for your products.  However, to make the most out of this opportunity, you must first come up with an eCommerce marketing strategy. A marketing strategy helps you enhance brand awareness, drive steady traffic to your eCommerce site, and stimulate more regular and lucrative orders.  In this guide, we’ll share a step-by-step guide on how to build an effective eCommerce marketing strategy. We did comprehensive research and compiled

How to Build an eCommerce Marketing Strategy was originally published on Blog – Benchmark Email

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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