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How to Differentiate Goals from KPIs

Are you struggling to differentiate between goals and key performance indicators (KPIs)? You’re not alone. Fortunately, Emfluence has made it a little easier in their latest blog post. Simply put, goals are what you want to achieve, while KPIs are how you’re going to measure progress toward achieving those goals. It’s like baking a cake; your goal is to bake a delicious cake, but your KPIs are the ingredients and steps required to turn your goal into a reality. The key takeaway? Make sure your goals are specific, measurable, attainable, relevant, and time-bound (SMART), and then identify the KPIs that will help you track progress towards those goals. By doing this, you’ll be well on your way to achieving success and impressing your boss with your newfound understanding of KPIs.

Excerpt from the main article:

As marketers, we go into each cycle with entirely new goals and KPIs in mind. These are marketing buzzwords that everyone recognizes but do we actually know the difference, and more importantly, the purpose behind each of them? In today’s blog, we will explore goals versus KPIs and break down what each of these terms truly means.     What Are Goals and How Are They Measured? It’s pretty easy to picture what a goal is when asked. Often, we think of the personal or professional ones we make at the […] The post How to Differentiate Goals from KPIs appeared first on emfluence Digital Marketing.

How to Differentiate Goals from KPIs | emfluence Digital Marketing was originally published on emfluence Digital Marketing

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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