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HomeESPsBenchmark EmailHow to Do A/B Testing and Why You Should

How to Do A/B Testing and Why You Should

Step right up folks, and hold onto your hats, because the world of A/B testing just got a whole lot more exciting! If you’re tired of sending emails that get lost in the digital abyss, it’s time to give A/B testing a try. In a recent blog post, Benchmark Email breaks down the basics of this innovative technique, showing you how to create two versions of your email and send them to a small portion of your list. The version that gets the most engagement is the winner, and voila! You now have a recipe for success that you can apply to your future campaigns. So, don’t be a scaredy-cat, take a chance and try A/B testing today!

Excerpt from the main article:

If you’re in marketing, chances are you’ve heard about A/B testing. As for whether you’ve actually had time to put it into practice, that’s a whole other story. For small business owners or marketers who are trying to do everything themselves, it can be tough to add yet another task to the ever-revolving list of… The post How to Do A/B Testing and Why You Should appeared first on Benchmark Email.

How to Do A/B Testing and Why You Should was originally published on Blog – Benchmark Email

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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