Step right up folks, and hold onto your hats, because the world of A/B testing just got a whole lot more exciting! If you’re tired of sending emails that get lost in the digital abyss, it’s time to give A/B testing a try. In a recent blog post, Benchmark Email breaks down the basics of this innovative technique, showing you how to create two versions of your email and send them to a small portion of your list. The version that gets the most engagement is the winner, and voila! You now have a recipe for success that you can apply to your future campaigns. So, don’t be a scaredy-cat, take a chance and try A/B testing today!
Excerpt from the main article:
If you’re in marketing, chances are you’ve heard about A/B testing. As for whether you’ve actually had time to put it into practice, that’s a whole other story. For small business owners or marketers who are trying to do everything themselves, it can be tough to add yet another task to the ever-revolving list of… The post How to Do A/B Testing and Why You Should appeared first on Benchmark Email.