This blog post provides tips on improving email deliverability, which refers to the ability of emails to reach subscribers’ inboxes. The post highlights the importance of having a clean email list, regularly monitoring the email sending reputation and engagement rates, and adhering to the laws and guidelines set by ISPs (Internet Service Providers) such as the CAN-SPAM Act. The post also mentions the use of authentication methods such as SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to help improve deliverability. Additionally, the post suggests regularly testing and monitoring email deliverability to ensure that emails reach subscribers as intended.
Excerpt from the main article:
If your emails are landing in the spam folder, improving email deliverability should become your top priority. Only if your emails reach your recipient’s inbox, you’ll get the chance to engage your audience and drive sales from your email marketing campaigns. In this article, I’ll guide you through 17 tactics that’ll help you improve your sender reputation and deliverability and help you avoid the spam folder. Before we dive in, if you’d like to catch up on some of the topics we’ll cover here, start with these three articles: Beginners guide to email marketingWhy emails go to spam and what
How to Improve Email Deliverability (17 Proven Ways) was originally published on GetResponse Blog