Managing email lists can be tricky, but with the right approach, it can be a walk in the park. That’s what the latest blog post from Validity suggests, anyway. It outlines the dos and don’ts of email list management, including tips for list segmentation and keeping your list healthy. The post also highlights the importance of regularly cleaning your email list to ensure that your messages are delivered to the right people and that your sender reputation stays intact. So, if you’re feeling overwhelmed by your email list, take a deep breath and let Validity’s expert advice guide you to email list management success.
Excerpt from the main article:
Email marketers face an all-too-common question: Should we spend time reviewing and updating our email lists proactively, or should we focus on outreach and fix issues as they appear instead? It makes sense that sales and marketing teams want to prioritize outreach, as it’s a core driver of pipeline growth. But by doing so, you risk inadvertently damaging your brand reputation by emailing customers from a faulty email list. In this post, we’ll explore the common hurdles of email list management, best practices for efficiently updating contact details, and what to look for in an email list management tool. What is email list management? Email list management refers to the many ways your team collects, updates, and uses subscriber information. It is an essential process as it ensures your team can drive the most value from email outreach, build lasting customer relationships, and drive sales. Common challenges of email list
How To Manage Email Lists: Best Practices and Top Tools was originally published on Blog – Validity