A recent post on Constant Contact’s blog highlights the importance of lead nurturing in email marketing. Lead nurturing is the process of building and maintaining relationships with potential customers over time through a series of targeted and personalized email communications. The post emphasizes the importance of understanding leads’ specific needs and preferences and using that information to create relevant and engaging content that will keep them engaged and moving down the sales funnel. The post also stresses the need for a consistent and continuous approach to lead nurturing and the use of analytics and testing to measure and optimize the effectiveness of lead nurturing campaigns.
Excerpt from the main article:
A smile spread over my face as I hung up the phone. I had just landed a meeting with a well-known franchisor for our tech startup after chasing them for weeks, and I felt like I was on top of the world. At that very moment, the vice president of sales strode over, slammed his