If you’re looking to add a little flair to your emails, why not consider a gif? According to a recent blog post by Validity, gifs can bring a touch of personality and humor to your messages and help capture your audience’s attention. But before you hit send on that hilarious cat gif, the post offers some tips on how to make sure your gif is optimized for email. From sizing to choosing the right file format, Validity provides a comprehensive guide to gif-ing your way to email success. So add a little sparkle to your next message and watch your open rates soar!
Excerpt from the main article:
Some brand messages are best shown, not told. Audiences are tired of scrolling through walls of text and reading paragraphs-long emails—you need visuals to capture their attention, build an immediate connection, and make your words stronger. For many marketing teams, GIFs have become a core way to engage audiences by drawing on brand-appropriate references and visuals. GIFs have become so widely used that some of the most popular GIFs have amassed more than 700 million views, proving that audiences love these short graphics. To help your team understand how to use animated GIFs in emails, let’s explore the benefits of using animation for emails, where to find great GIFs, and tips to boost your chances of success. How does email animation help marketing campaigns? Some marketers hesitate to use an animated GIF in email because emails were solely text-based for so long. But using GIFs in email strategically can drive
How to Put a GIF in an Email: The Smart Marketer’s Guide was originally published on Blog – Validity