In a recent blog post, email verification service Kickbox discussed the importance of correctly testing an email address’s validity. The post highlights the dangers of using free email verification tools, which often result in high bounce rates and poor email performance. Instead, the post recommends using a paid email verification service, which will improve email deliverability and protect a sender’s reputation. The post goes on to explain the steps involved in a proper email verification process and why it is essential for businesses to ensure that their email lists are accurate and up-to-date.
Excerpt from the main article:
Bogus or invalid email addresses can weasel their way onto your email databases. Fake email accounts can blend in with your valid, consenting subscribers, or email addresses can decay over time—leaving you none the wiser. In large volumes, these bad email addresses can damage your sender reputation and email deliverability.That kind of damage can keep you away from your customers’ inboxes and impact your email ROI. You need valid and quality emails on your lists if you want to land in the inbox.Not sure what makes an email valid? Or how to test if an email is valid the right
How to Test if an Email Address is Valid the Right Way was originally published on Kickbox Blog