Email marketing can be tricky. You don’t want to be too pushy, but you also don’t want to miss any opportunity to convert a lead into a customer. Thankfully, the AIDA model can help you write better marketing emails. This model has been around for over a hundred years and stands for Attention, Interest, Desire, and Action. First, grab the reader’s attention with a catchy subject line. Then, hook them in with an opening that piques their interest. Next, create a desire for your product or service by highlighting its benefits. Finally, call the reader to action with a clear and compelling message. And always remember to keep it simple and concise because nobody has time for a lengthy email. Follow these steps, and your email marketing game will surely improve.
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Could the AIDA model help improve your email marketing campaigns? Marketers use it the Attention, Interest, Desire and Action, or AIDA, model to follow the sequence customers take when making a purchase. Dive in to learn and apply this concept to your email marketing and generate higher revenue. Email marketing may seem like a thing of the past for some in business. Could it be nothing more than a dying art? A relic of the past? On the contrary. Just ask the consumers. Email marketing statistics show that the average email ROI is $36 for every $1 spent. People prefer email for brand promotions, and they tend to spend more when they convert via an email offer than any other channel. Of course, you don’t want your inbox stuffed with spam and useless ads. No one wants that. People want simply-written, targeted ads that appeal to their needs. To create
How to Use the AIDA Model to Write Better Emails and Generate Revenue was originally published on ZeroBounce Blog