Here’s a quick rundown of the latest email marketing buzz: According to a recent blog post by SendGrid, there are two main types of emails marketers send – inbound and outbound. Inbound emails are received by the recipient and typically include customer inquiries or support requests. In contrast, outbound emails are actively sent by the sender and include promotional campaigns or newsletters. The post highlights the key differences between the two and provides tips on effectively utilizing each in your email marketing strategy. So, whether you’re sending a love letter to your subscribers or just trying to win back their attention, it’s all about finding the right balance between inbound and outbound emails.
Excerpt from the main article:
Outbound helps you cast a wide net, while inbound reaches more targeted audiences. Learn about the differences between inbound and outbound email marketing. The post Inbound vs. Outbound Email: What’s the Difference? appeared first on SendGrid.