Hold on to your hats, email marketers! The age-old battle between images and email clients is still raging on in 2023, according to a recent case study by Email Op Shop. The study found that while some email clients have made strides in handling images, others still struggle with image blocking. So what’s a marketer to do? Email Op Shop suggests using alt text, image scaling, and image compression to ensure your images are visible to the maximum number of people. The bottom line? It’s still a good idea to keep your text clear and concise and let the images do the heavy lifting where possible. After all, a picture is worth a thousand words… but only if people can actually see it!
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Is image blocking still an issue that email marketers should pay attention to? Back in 2014 Litmus reported that 43% of Gmail users were reading messages without images enabled. A lot has changed since 2014, has this? Background Our starting point for this Black Friday campaign was an email from the previous year, which had performed very well. You can see the wireframe below. This email was unique in that it didn’t feature any product images; instead, the discount, in a percent off format, was featured for each product category; each category got its own category block. See an example at the right. It all looks just fine when images are enabled, but when they aren’t… Not so much. You see, the large top image as well as the ‘% off’ images in the category blocks don’t appear, so there’s not a lot to engage the reader. The Test Our
Is Image Blocking Still An Issue In 2023? [Case Study] was originally published on Email Optimization Shop by Jeanne Jennings