Bounces are a common issue faced by email marketers and are defined as the delivery failure of an email message to its intended recipient. In a recent blog post, Spamresource highlights the importance of paying attention to bounces and how they can impact the overall success of an email marketing campaign. The post mentions that there are two types of bounces: hard and soft. Hard bounces are permanent delivery failures and soft bounces are temporary delivery failures. Marketers need to monitor and manage their bounce rates, as high bounce rates can lead to decreased email deliverability and negatively impact email reputation. The blog post also provides tips for reducing bounce rates, such as regularly cleaning up email lists, and using an email verification service to validate email addresses.
Excerpt from the main article:
Today’s guest post comes from Sebastian Kluth of the Certified Senders Alliance. This is cross-posted from Linkedin, with his permission. Thanks, Sebastian, for helping encourage us to start thinking about the possibilities for the future evolution of bounces! (And click here to learn more about the Certified Senders Alliance.)Bounces are a primary KPI and measurement unit in email marketing and email deliverability. A bounce provides delivery status notifications (DSNs – see RFC 3463).Basically, when we talk about bounces, we are thinking of the following standard definitions:Hard Bounce: a permanent delivery failure due to an invalid email address or non-existing domain name.Soft Bounce: a temporary delivery failure due to a full inbox, server downtime, or the message size exceeding limits.Very straightforward, very top level and very technical. The idea behind sending bounces was to inform the sending MTA about the delivery status to the recipient MTA via SMTP. SMTP status codes were
It’s Time to Think About Bounces Differently was originally published on Spam Resource: All Things Deliverability