Email templates are the backbone of email marketing, but there are various types of templates available, and it’s important to distinguish between them. In this blog post, we explore the differences between modular and master templates, providing insights into their respective benefits and drawbacks. Modular templates are flexible and adaptable, with components that can be swapped in and out, allowing for greater control over content. Master templates, on the other hand, provide a more consistent brand image, allowing for quicker email builds and reduced room for error. Choosing the right type of template ultimately depends on your email marketing goals and needs. Whether you’re aiming for flexibility or consistency, selecting the right template type can make a big difference in the success of your campaigns.
Excerpt from the main article:
More often than not, an email marketing professional is constantly under the pressure of deploying their email campaigns on time. As it involves a number of technique-sensitive processes, you have to invest in agency-driven email marketing management services or hire expert email professionals. Marketers also have to deal with limited proficiency of their email team. Consequently, email template production gets all the more cumbersome. First, let’s see what are the challenges with traditional email templates: The Hassles of Traditional Email Templates According to Litmus, 55% companies have 6 or more email templates in production at the same time. Now, imagine the confusion and workload it would bring if you have to design all these emails from scratch. With traditional email templates, it becomes difficult to deploy and manage multiple email campaigns on time. You will have to make every email from scratch. At times, you will have to create additional
Key Differences Between Modular Template & Master Template was originally published on Email Uplers