Let’s talk email deliverability, shall we? Kickbox, an email verification company, has some thoughts on using suppression lists. While suppression lists can be a useful tool for cleaning up email lists and reducing the risk of sending spam, they can also harm your deliverability if not used correctly. Kickbox suggests taking a closer look at your suppression list to ensure that it’s not blocking legitimate email addresses. Additionally, regularly updating your list and analyzing its impact on your email performance is key. Remember, while suppression lists may seem like a quick fix for improving deliverability, they can also cause more harm than good if not used carefully. Stay vigilant, folks!
Excerpt from the main article:
Email Deliverability Unfiltered Suppression lists can mean different things to different people, even those that work in the same industry or role. The definition of a suppression list depends on how you use the data and what purpose it serves. In some cases, the use of a suppression list must also consider how or if one is managing the data, like a controller or processor. On the simplest level, though, suppression lists are email addresses that are (as the name suggests) suppressed from an email send. But does a suppression list help or hurt deliverability? And should you have one? We’ll answer these questions and more with the help of industry experts from SocketLabs, Hurix Digital, iContact, Adobe, Mailkit, Splio and me, your favorite Kickbox deliverability geek, Jennifer Nespola Lantz. Join us as we dive into the known and unknown aspects of suppression lists that may impact your email program
Love Me, Love Me Not: Suppression Lists | The Kickbox Blog was originally published on Kickbox Blog