This post provides a guide to creating a high-converting landing page as part of a marketing funnel strategy. The post outlines three key principles for creating a landing page that converts: making a clear value proposition, providing a clear call-to-action, and reducing friction. The blog covers the importance of having a clear value proposition that clearly communicates the product’s or service’s benefits to the customer. It also discusses the importance of providing a clear call to action that motivates the customer to take action. Finally, the post highlights the importance of reducing friction by making the process of taking action as smooth and effortless as possible. The key takeaway from the post is that creating a high-converting landing page requires a clear understanding of the customer and a focus on providing value, reducing friction, and making it easy for the customer to take action. By following these principles, organizations can improve their marketing funnel strategy and increase conversions.
Excerpt from the main article:
Flint McGlaughlin and I conducted live optimization of landing pages in a recent LiveClass with the MECLABS SuperFunnel Research Cohort (MECLABS is parent organization of MarketingSherpa). We offered specific conversion optimization suggestions for landing pages in this Zoom meeting, while every member of the cohort offered even more ideas for improving those landing pages in the Zoom chat. A few transferable principles arose from this session that you can use to improve your own landing pages, and we’ll share those today on the MarketingSherpa blog. They form a sensible process you can use for your conversion optimization and marketing strategy.