It’s no secret that Gmail is the king of email providers, with over 1.5 billion users worldwide. But what many marketers might not know is that getting their emails delivered to the inbox on Gmail can be a challenge. To help solve this issue, Kickbox, the email verification service, has shared some insightful tips to help marketers navigate Gmail’s delivery challenges. The blog post covers the importance of authentication, avoiding spam triggers, and building a good sender reputation. By following these guidelines, email marketers can increase their chances of having their emails delivered to the inbox and, in turn, boost their open rates. So, if you’re looking to make a splash in the inbox of Gmail users, it’s worth giving this blog post a read!
Excerpt from the main article:
Gmail is the “goose that laid the golden egg.” For some marketers, Gmail holds up to 60% of their list. So it’s only natural to want to get the most out of that audience and do more with it. But one has to be careful—you’ll find no gold if you try to cut through Gmail’s best practices.Delivery to and deliverability at Gmail are as vital to a campaign’s success as air is to us 2-legged (sometimes hairy) creatures walking this planet. It can feel like you’re navigating across choppy waters at times. Success is driven by a marketer’s actions and the resulting customer actions. It is not driven by Gmail’s Promotions tab despite it being a perpetually hot topic.Lack of performance is more likely tied to a flaw in your email program or data collection process. And sometimes it’s driven by a change in filters or how Gmail adjusts its
Navigating Gmail’s Delivery Challenges | Kickbox Blog was originally published on Kickbox Blog
