In the world of email marketing, one of the biggest challenges is getting your message past the spam filters of popular email clients. And according to a recent blog post, those filters have recently “fallen down and gone boom”. The post suggests that more and more emails are slipping past spam filters and ending up in the inboxes of unsuspecting users. The author also speculates that this shift could be due to changes in the way that email providers classify and filter messages, as well as an increase in the amount of spam email being sent every day. The bottom line is that email marketers need to be especially careful to avoid triggering spam filters in order to ensure their messages are seen by their intended audience.
Excerpt from the main article:
Mashable’s Tim Marcin and others are reporting that a failure in Microsoft’s spam filtering has resulted in Outlook.com (Hotmail) users receiving a bunch of spam in their inbox unexpectedly. Meaning, something broke — a something that would have previously either blocked those messages or relegated them to the Junk Folder.I wasn’t able to confirm this myself; my personal and test Outlook.com addresses are too well protected from public view; meaning they’re not on any common spam lists. I’ve updated my website contact info to use an outlook.com account, so I’m sure I’ll start getting spam there soon. Maybe I’ll be able to observe this for myself. (Hey, that’s email@example.com, for all the spambots out there.)This could be causing a unique scenario or two. Not only are bad guys perhaps scrambling to send as much garbage as they can before the spam filter loophole is corrected, but for email sending platforms
Outlook spam filters fall down, go boom was originally published on Spam Resource: All Things Deliverability