The small things make a significant impact, and that’s undoubtedly true for email marketing. Enter the email preview text, that small snippet of text that appears before the recipient opens the email. According to a recent blog post by SendGrid, the preview text can decide whether someone opens your email or not. The post details the importance of preview text and how to make it work for you. From keeping it short and sweet to using action-oriented language, the post provides tips on writing the perfect preview text to entice the recipient to open your email. So, before hitting send on your next email campaign, take a moment to consider your preview text. It just might make all the difference.
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The following post provides additional explanation about email preview text, how to add it to your emails, and some best practice tips to ensure they are effective! The post Perfecting Your Email Preview Text appeared first on SendGrid.
Perfecting Your Email Preview Text | Twilio SendGrid was originally published on SendGrid Email Deliverability Blog | SendGrid