In the world of email marketing, engagement is king. A recent blog post on Spam Resource suggests a simple but effective way to boost email engagement: ask for it! The post emphasizes the importance of including clear calls to action in your emails, such as asking subscribers to reply, share, or take a specific action. This not only drives engagement but also provides valuable insights into your audience’s interests and behavior. The post also offers tips for crafting effective calls-to-action, such as using action-oriented language and making the ask specific and measurable. So, if you want to keep your audience’s attention and get them to take action, just ask!
Excerpt from the main article:
It’s a simple matter of reputation logic. Lower engagement means you’re more likely to look like a spammer to the ISPs. High engagement means you’re more likely to be perceived as respectable (and more likely to get inbox placement). So, this might seem obvious, but not everybody knows, do they? Anyway, the tip is this: Encourage engagement by asking for replies. Ask for your user to provide you feedback, either by responding to your email messages or by encouraging them to click through to a survey or feedback form. Clicks and responses are both solid positive feedback. Boost the positive feedback and you boost your chances of getting to the inbox. ‘Nuff said.
Pro-tip: Boost engagement by asking for replies was originally published on Spam Resource: All Things Deliverability
