Progressive profiling is a technique used in email marketing to gather information from subscribers over time. By asking subscribers to fill out additional information in subsequent forms or emails, marketers can gain a deeper understanding of their target audience and create more personalized campaigns. The blog post provides tips on implementing progressive profiling in an email marketing strategy, including determining which information to ask for, using progressive profiling in email sign-up forms, and using it in follow-up emails. The post also highlights the benefits of progressive profiling, such as increased engagement and conversion rates and improved data quality.
Excerpt from the main article:
Progressive profiling has a lot in common with dating; it’s about slowly getting to know someone and discovering points of compatibility. You want to pursue the relationship, but a too-aggressive approach can backfire. The other party should feel courted — not interviewed or, worse, interrogated. This approach has become more and more popular in the