It’s not just love that’s in the air on Valentine’s Day – it’s also the sweet scent of successful email campaigns. A recent blog post by Validity highlights some of the best email marketing strategies to make your heart skip a beat, not just on Valentine’s Day but all year long. The post suggests using personalization, utilizing data to send targeted messages, and taking advantage of automation to streamline the process. So go ahead, give your email campaigns a little love, and watch your open rates soar higher than Cupid’s arrows. Happy Valentine’s Day, marketers!
Excerpt from the main article:
Valentine’s Day is one of the biggest events on the email marketing calendar. This year, US consumers are forecast to spend $26 billion on Valentine’s Day, or approximately $192 per individual. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers. The promotional window is narrow, the shelf life of typical products is often very short, and there’s a big gap between consideration (which occurs weeks before) and purchase (which occurs weeks days before). So, how can email marketers deliver great campaigns on Valentine’s Day (and beyond)? In our latest edition of State of Email Live, we spoke with Hickory Farms’ Jen Partin, PrettyLitter’s Matthew Seifert, and eFocus Marketing’s Kate Barrett to get their expert guidance. Proactive planning Benjamin Franklin famously said, “by failing to prepare, you are preparing to fail.” Abraham Lincoln’s
Showing Email Some Love: Valentine’s Day Email Strategies That Work All Year Long was originally published on Blog – Validity
