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HomeESPsSendGridSoft Bounces vs. Hard Bounces: Why Emails Bounce

Soft Bounces vs. Hard Bounces: Why Emails Bounce

This blog post is a comprehensive guide to understanding and managing email bounces. An email bounce is a message that is returned to the sender because it could not be delivered to the recipient’s inbox. The post explains the two types of email bounces, hard bounces, and soft bounces, and provides an overview of the causes of email bounces. It also covers best practices for bounce management, including regularly cleaning and updating email lists, monitoring bounce rates, and identifying and resolving common bounce-related issues. The blog also provides tips for reducing bounce rates and improving email deliverability. The key takeaway from the post is that email bounce management is a crucial aspect of email marketing and it is important for organizations to understand and manage email bounces to ensure that their emails are delivered successfully and that their email lists are accurate and up-to-date.

Excerpt from the main article:

We’re taking it back to the basics to define a term that is super important to email deliverability but still seems to cause some mailers a bit of confusion: email bounces. What’s the difference between a hard bounce vs. soft bounce? At SendGrid, we probably position soft bounces a little differently. We look at soft bounces more as blocks—or short-term issues. These blocks shouldn’t be added to a suppression list. But, hard bounces (invalid email addresses and non deliverables) should be. Read on to learn about: What is an email bounce Hard bounce vs. soft bounce Reasons why emails bounce

Soft Bounces vs. Hard Bounces: Why Emails Bounce | Twilio SendGrid was originally published on SendGrid Email Deliverability Blog | SendGrid

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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