The blog post discusses the best marketing automation software. The author highlights key features to look for, such as email automation, lead scoring and nurturing, and personalization. The author also provides a list of the top marketing automation software, including Drip, HubSpot, and Marketo, and provides a brief overview of each. The author emphasizes the importance of choosing marketing automation software that fits the specific needs of a business and its customers. The post concludes by recommending businesses consider their current marketing strategy and goals when choosing marketing automation software.
Excerpt from the main article:
Just a few years ago, marketing automation software was widely regarded as advanced technology—something only available to the highest-spending, most forward-thinking businesses. It’s fair to say things have changed. Today, marketing automation is commonplace. And with new use cases and workflows emerging all the time, the global marketing automation software industry is expected to reach 3X its 2020 value by 2027. Why do we love automation so much? It’s not all about efficiency savings. Sure, 38 percent of marketers say automation software allows employees to better use their time. But there are myriad other benefits, including: Improving the customer experience (cited by 43
The 7 Best Marketing Automation Software (To Amplify Your Strategy) was originally published on Drip Blog
