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HomeESPsBenchmark EmailThe Basics of Small Business Branding

The Basics of Small Business Branding

So the folks over at Benchmark Email have been doing some thinking about the branding of small businesses. They’re sharing some tips to help small businesses create a strong and memorable brand identity. One of the key takeaways is that creating a consistent visual identity through your logo, color scheme, and typography can make a big impact. Additionally, they suggest that small businesses define their brand voice, tell their brand story, and invest in creating high-quality content to reinforce their brand. Finally, they emphasize the importance of customer engagement and relationship building through interactions like email marketing. Overall, the post provides a comprehensive guide for small business owners looking to build a powerful brand identity.


Excerpt from the main article:

As a small business owner trying to gain more visibility, adopting a strategy for your branding is essential in scaling up your productivity and profitability. If you’re concerned that you need a huge budget to get your branding on point, don’t worry: we have you covered. Head to our previous post discussing branding your small business… The post The Basics of Small Business Branding appeared first on Benchmark Email.


The Basics of Small Business Branding – Benchmark Email was originally published on Blog – Benchmark Email

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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