A recent blog post by GetResponse provides an overview of the benefits of using a custom domain for email marketing. The post explains that using a custom domain, such as “email@example.com,” rather than a generic email address like “firstname.lastname@example.org,” can help build brand credibility and increase the chances of emails being delivered to the recipient’s inbox. The blog also covers the technical aspects of setting up a custom domain, such as verifying domain ownership and configuring email servers and provides tips for ensuring successful email delivery. The post concludes by emphasizing the importance of using a custom domain for professional email marketing campaigns and its positive impact on overall marketing efforts. The key takeaway from the post is that a custom domain is a valuable investment for any business looking to enhance the professionalism of its email marketing campaigns and improve email deliverability.
Excerpt from the main article:
So, you have crafted compelling content for your weekly newsletters and have ambitions to monetize your expertise. Or, you have packed your ecommerce offering in a set of enticing bulk emails to drive your sales results. But, you decided to send them out from your free email address on Gmail or Yahoo! What happens next? Most of your emails don’t even reach your potential customers’ inboxes. And those who manage to get through end up with dramatically low engagement. The result? All your previous efforts go to the trash bin. Why? Because if you send mass marketing emails from your
The beginner’s guide to using custom domains for email marketing was originally published on GetResponse Blog