Litmus, the email design and deliverability platform, has compiled a list of their favorite emails from February 2023. The blog post showcases a variety of emails from different industries, including retail, travel, and education. Each email is analyzed for its design, content, and overall effectiveness in engaging the reader. The key takeaways from the post are that email marketers should aim for creative and visually appealing designs, use personalization tactics, and strive to make the email content relevant and valuable to the recipient. Whether you’re a seasoned email marketer or just starting out, this post provides a wealth of inspiration and ideas for crafting successful emails.
Excerpt from the main article:
This month, our favorite emails swooped into our inboxes from brands like Netflix, Darn Tough, Kanga Coolers, and more. Animated GIFs surprised and delighted, bold colors flashed and popped, while email senders made an impact by leaning into simplicity. Read on to check out the Litmus team’s favorite emails of February 2023 showcase. Darn Tough Kanga Coolers Netflix Maileg New York City Center Darn Tough Subject line: You’ve Never Seen Socks Like This Preview text: YOUR 30 PACK CAN’T DENY Jess says: I loved the bold statement in the subject line and the clever preview text too. Upon opening the email, I thought the animated GIF with the pixelated sock design was a great way to tease out their upcoming new releases while keeping an element of mystery and surprise. The CTA to sign up for texts to be in the know when the new sock designs drop was a
The Litmus Team’s Favorite Emails of February 2023 – Litmus was originally published on Litmus
