“Drip, drip, drip” – the sound of a successful email marketing campaign! That’s right folks, according to the latest blog post, email drip campaigns are the way to go for a steady flow of leads and conversions. This strategy involves sending automated, targeted emails to subscribers over a period of time. These messages can include content such as promotional offers, educational material, or even just friendly check-ins. The key to success with email drips is to make sure the content is relevant and provides value to the recipient. Want to make a splash in the email marketing pool? Ditch the one-off email blasts and dive into the world of email drips!
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Email marketing has been proven to be one of the best ways to market your eCommerce business. Emailing your customers helps establish a direct connection with them and build stronger relationships. Modern email marketers have many strategies at their disposal, leading to highly granular campaigns that can target prospects more precisely than ever before. One such strategy is email drip campaigns – a series of automated outreach campaigns triggered by a specific action your customer takes. In this article, we’ll cover everything you need to know about email drip campaigns and how you can leverage them to promote your eCommerce business. What is an Email Drip Campaign? An email drip campaign is an email marketing tactic that uses a series of automated emails to guide your subscriber through the buying cycle. The “drip” part of a drip campaign simply means emails are sent out automatically over specific time intervals. This
The Use of Email Drip Campaigns in eCommerce | Flowium was originally published on Flowium