In the latest news from the world of email marketing, it turns out that personalization is key. This February, marketers have been focusing heavily on ways to make email content more relevant and tailored to their audience. Some key strategies include using real-time data to inform content creation, using demographic information to personalize subject lines, and even incorporating interactive elements into emails. Additionally, there’s been an uptick in the use of video content in email campaigns, as well as a growing emphasis on accessibility and inclusivity. So if you want to step up your email game, it’s time to start thinking about how you can make your messaging more personalized and engaging for your audience.
Excerpt from the main article:
Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Read on for the biggest headlines shaping the email industry in February 2022. News headlines Email Client Market Share Community happenings The world of artificial intelligence (AI) News headlines Gmail released a new annotation feature, allowing email senders to display product carousels in the Promotions tab. Microsoft Outlook users were flooded with spam due to broken email filters. Bad ads are swamping social media platforms. Firefox for Android adds extension for hiding email addresses. A late-night email from Google terminates 453 employees in India. Several students at Stanford received fraudulent emails about violating the university’s honor code. Sendmarc raises $7M to offer email protection from phishing attacks and email impersonation. AI-powered sales email coaching platform Lavender raised $13.2M for its AI-powered email marketing engine. Criminals continue to use PayPal accounts
This Month in Email: Email Marketing News From February 2023 – Litmus was originally published on Litmus
