This blog post is all about the mysterious “one weird trick” to improve your email marketing game. The author dives into the concept of “segmentation” – dividing your email list into smaller, more specific groups based on common characteristics. By sending targeted, relevant messages to each group, you can increase your open and click-through rates, and ultimately drive more conversions. So, the “one weird trick” is to segment your email list. Who knew, right? Segmentation may not be the most glamorous of email marketing strategies, but it’s a surefire way to boost engagement and get results. So, don’t be afraid to get a little weird and try it out!
Excerpt from the main article:
Hey Klaviyo users! Here’s a simple thing you can do to help improve deliverability success when sending emails from Klaviyo.Klaviyo has this “dedicated sending domain” setting that relates to email authentication, specifically DKIM authentication. If you don’t turn it on, Klaviyo still authenticates your email messages, but you basically get authenticated as “one of the group of Klaviyo customers,” not as yourself.If you implement this “dedicated sending domain” fully, you basically end up authenticating mail as yourself, being seen by yourself at mailbox providers (in particular, Gmail) instead of just being seen as “one of the group of Klaviyo customers.”This is a domain reputation thing that makes it easier for Gmail and others to tell you apart from other senders. And if you send good and wanted mail, it’ll make that mail more likely to go to the inbox. It helps you stand apart from the crowd, in a good
Use this one weird trick to improve Klaviyo deliverability was originally published on Spam Resource: All Things Deliverability