Welcome emails are the first impression for a new subscriber to your email list, and they’re not just a nice-to-have, they’re a necessity. That’s the message from a recent blog post, which outlines the benefits of sending a welcome email to new subscribers. The post highlights that welcome emails have an open rate that is, on average, 50% higher than other promotional emails and that they can be a great opportunity to set expectations for future communications, establish your brand voice, and provide subscribers with a special offer or incentive. The post also provides tips on how to craft the perfect welcome email, including keeping the design simple, adding a clear call-to-action, and personalizing the message with the subscriber’s name. So, if you haven’t already, it’s time to get on the welcome email wagon and give your new subscribers a warm, virtual hug.
Excerpt from the main article:
“First impressions are everything.” How many times have you heard that saying throughout the course of your life? Whether it’s referring to social or professional scenarios, you usually want to make sure that this crucial lasting impression is a good one! This principle not only holds true to in-person encounters but to virtual ones as well. Those of us who have gotten an onslaught of emails from a company we’ve only just subscribed to, without so much as a virtual “hello,” are nodding our heads in agreement. And while we, as humans, are so receptive to a warm welcome, many email campaigns fall short of delivering that kind of customer experience that we expect from brands. As it stands right now, what kind of first impression are you making with your email campaigns? Keeping in mind that the goal of email marketing is to maintain a high ROI out of your campaigns, what are
Welcome Emails | A Necessity, Not an Option was originally published on iContact Blog