“Bouncing” back from a bad email experience is easier said than done. But don’t worry, help is on the way! A recent blog post by Validity outlines what bounced emails are and how to avoid them. In simple terms, a bounced email is a message that’s returned to the sender because it wasn’t delivered to the recipient’s inbox. The post highlights the different types of bounce codes, including soft and hard bounces, and offers tips on how to maintain a clean email list. The bottom line is, keeping your email list up to date and free of invalid addresses can help ensure that your messages reach your subscribers’ inboxes. So, bounce no more and start enjoying the fruits of a successful email marketing campaign!
Excerpt from the main article:
When you send an email and it’s returned with either a soft or hard bounce (more on that later), you need to take immediate steps to ensure your email deliverability doesn’t suffer. While a few of these emails won’t set your performance back too far, they can still create lasting damage to your brand if you don’t diagnose the issue. To improve your deliverability and ensure every email you send lands safely in the inbox, let’s explore what causes emails to bounce—and steps you can take immediately to reduce your email bounce rate. What are bounced emails? A “bounced” email means your message could not be delivered to its intended recipient. You’ll receive a notification that your email bounced shortly after sending it, and you should immediately assess if it is a lasting issue or something that can be fixed easily. There are two specific types: hard bounces and soft
What are Bounced Emails? And How Can Senders Limit Them? was originally published on Blog – Validity
