The New York Times (NYT) has been a successful example of digital transformation, according to a blog post by Omeda. The company highlights several takeaways from the NYTs digital success, including the importance of data-driven decision-making, personalization, and creating a seamless customer experience. They also stress the significance of having a strong email program and utilizing it to drive customer engagement and revenue. The NYTs’ digital transformation has allowed them to keep pace with the rapid changes in the digital landscape and stay ahead of the curve by continuously testing and optimizing their digital marketing strategies. This has helped the company to maintain a strong customer base and to increase its revenue.
Excerpt from the main article:
In good news for the digital media world, The New York Times Company announced Wednesday that it gained 1 million digital subscribers in 2022, which has helped them increase revenue by 11% in 2022 despite an industry-wide slowdown in ad spending. The new additions bring The Times’ total number of paid subscribers to 9.6 million, not including the 1M+ gained through its February 2022 acquisition of The Athletic, a sports news website with its own paid subscription model. This latest milestone continues a years-long run of success for the legacy newspaper’s digital product. In February, its acquisition of the sports
What can publishers take away from the NYT’s digital success? – Omeda was originally published on Omeda