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HomeESPsConstant ContactWhat Is A/B Testing and Why Use It?

What Is A/B Testing and Why Use It?

If you’re in the email marketing game, it’s time to step up your A-game with some B-testing! In a recent blog post, Constant Contact breaks down what A/B testing is and why it’s crucial for maximizing the impact of your campaigns. Simply put, A/B testing is the practice of sending two versions of the same email to a small, random sample of your subscribers, and comparing the performance of each version. By comparing open rates, click-through rates, and conversions, you can determine which version resonates better with your audience and make informed decisions about your email strategy moving forward. So, whether you’re a seasoned pro or a beginner, it’s time to start A/B testing and boost the success of your email marketing efforts!

Excerpt from the main article:

Everyone wants to know the big secret for getting better results from their email campaigns — more sales, more bookings, and more engagement. To improve your results, you can follow best practices, incorporate strategies, and even follow trends, but if you don’t have a good understanding of what your audience responds to, you could be wasting

What Is A/B Testing and Why Use It? was originally published on Constant Contact

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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