Wanna get more out of your marketing efforts with less hassle? Then you need to get up close and personal with your audience; this is where behavior-based marketing automation comes in! This smart strategy uses data and technology to track and understand your customers’ actions and preferences. Then it sends them relevant and timely messages based on what they do (or don’t do) on your website, social media, email, and more. Doing so can improve engagement, increase conversions, and build stronger relationships with your customers without sacrificing your sanity or creativity. So, buckle up, grab your data goggles, and start exploring the wonders of behavior-based marketing automation!
Excerpt from the main article:
Remember choose-your-own-adventure books? You’d be reading the story and suddenly you had options — multiple paths were laid out for you and all you had to do was choose. Your decision might lead you on a quest for hidden treasure, or to solve an ancient puzzle, or you could end up in a royal court
What is Behavior-Based Marketing Automation? was originally published on Constant Contact