If you’re looking to up your email marketing game, you’ve probably heard the term “CRO” thrown around. But what exactly is it, and why should you care? CRO stands for Conversion Rate Optimization, and it’s essentially the practice of maximizing the number of people who take a desired action on your website. In simpler terms, it’s about turning more website visitors into customers. In this blog post, the folks at SendGrid break down what CRO is, why it matters, and some tips for getting started. So if you want to make the most of your email marketing efforts, it’s time to get CRO-savvy!
Excerpt from the main article:
Learn about conversion rate optimization (CRO), what it is, and how it can help your email program and customer acquisition strategies. The post What Is CRO? Your Guide to Everything You Need to Know appeared first on SendGrid.
What Is CRO? Your Guide to Everything You Need to Know | SendGrid was originally published on SendGrid Email Deliverability Blog | SendGrid
